When thinking of the professional sports industry and leagues like the NBA, NFL, or the UEFA, most attention is placed on the players playing the sports, the earnings they receive, and their contributions to the industry. However, most of the business and roles in sports are not in the actual playing, but rather are around the sport with fully-fleshed, interconnected industries, markets, and positions naturally created that form and reinforce the entire sports ecosystem as a whole. From players, coaches, scouts, fans, sponsors and promoters to team, stadium, and store owners and ticket scalpers everyone has a part to play.